From May 21 to 23, Wijay Systems exhibited at the 28th China International Bakery Exhibition in Shanghai — presenting working pneumatic conveying and automated ingredient handling equipment directly on the show floor, and engaging factory decision-makers across three days of structured technical dialogue.
Why Bakery China — and what Wijay brought
Bakery China is the largest trade event for the baking and confectionery industry in Asia, drawing equipment buyers, factory engineers, and procurement leads from across China and the wider region. For ingredient-handling system suppliers, it is one of the few venues where the full decision chain — from plant manager to production engineer — is present in a single hall.
Wijay’s exhibit strategy this year was straightforward: show working equipment, not brochures. The booth featured live demonstrations of pneumatic conveying and precision dosing hardware, giving visitors a direct view of material transfer performance — dust containment, throughput consistency, and system-level integration — rather than relying on video or static panels.
Visitors who watched the live transfer demo could immediately see how the system behaves under actual load conditions. That on-site proof point shortens the evaluation cycle significantly.
On the Floor Three Capabilities Demonstrated Live
The Wijay booth was organized around three operational demonstrations, each targeting a specific pain point that bakery and confectionery manufacturers raise during system planning conversations.
Positive-pressure pneumatic conveying
Live transfer of flour and granular material — demonstrating dust-free, sealed-pipe performance at production-representative throughput rates.
Precision gravimetric dosing
Weigh-hopper dispensing to multiple discharge points simultaneously — showing the repeatability and batch-to-batch accuracy visitors need to evaluate before specifying a system.
PLC-integrated control panel
Centralized process control with operator-facing setpoints, real-time status monitoring, and production data logging — the interface engineers actually work with on the line.
All three demonstrations ran continuously across show hours, allowing visitors to observe system behavior under sustained operation rather than a staged single-cycle show.
Visitor traffic at the Wijay stand reflected the profile of a maturing market: the largest group of substantive enquiries came not from early-stage buyers exploring automation for the first time, but from factory operators who already manage partially automated lines and are evaluating integration upgrades or capacity expansions.
The primary visitor segments, by volume of technical dialogue: Bakery factory owners & GMsProduction & process engineers、Procurement managers、Contract manufacturers (OEM) 、Food equipment distributors
The most common opening question from senior visitors was not “what does this do” but “how does this fit into a line we’re already running” — a signal that the conversation has moved from awareness to specification. Wijay’s engineering team handled these discussions on-site, walking through system architecture options relative to each visitor’s stated production volumes and material types.
They shared specific challenges in their production lines. Our team provided one-on-one consultations. We offered customized system recommendations based on their raw materials, plant layouts, and output requirements.
Day by dayHow the three days unfolded
Day 1
May 21
Opening and live demo launch
The exhibition opened to strong early foot traffic. Wijay’s live conveying demonstration drew sustained clusters of visitors throughout the morning session, with multiple enquiries from factory owners attending the show with specific project timelines in mind.
Day 2
May 22
Depth conversations with engineering teams
The highest volume of in-depth technical exchanges occurred on the second day. Production engineers and procurement leads who had done initial research the previous day returned for structured project discussions — covering system specifications, installation requirements, and delivery timelines.
Day 3
May 23
Closing sessions and follow-up commitments
The final day focused on consolidating relationships established earlier in the show. Several visitors confirmed intent to proceed to site survey or formal quotation stage. The Wijay team closed the exhibition with a full log of qualified project leads across bakery, confectionery, and adjacent food-manufacturing segments.
What this exhibition confirmed
Three consistent themes emerged across visitor conversations at Bakery China 2026 that shape how Wijay is thinking about product and service priorities going into the second half of the year.
- 1 Dust control is now a compliance issue, not just an operational preference. Multiple visitors cited tightening food-safety inspection standards as the trigger for revisiting their current handling setup. Enclosed positive-pressure conveying has shifted from a premium feature to a base requirement for new installations.
- 2 Multi-line synchronization is the primary engineering challenge for scaling bakeries. Facilities adding mixer capacity are constrained by the inability of older dosing systems to serve additional machines without proportional increases in manual labor. Visitors asked specifically about how Wijay’s weigh-hopper architecture handles parallel discharge to expanding line counts.
- 3 Integration matters more than individual equipment performance. Factory engineers repeatedly framed their questions around the full system — from bulk intake through to mixer feed — rather than enquiring about individual components. This validates Wijay’s approach of presenting complete system architecture rather than isolated equipment.
What’s nextFrom show conversations to project starts
The Wijay team is following up with all qualified contacts from the exhibition over the coming weeks. For projects at specification stage, the standard next step is a site survey and system feasibility review — a process Wijay conducts at no charge for confirmed projects — followed by a detailed engineering proposal.
For manufacturers still in the evaluation phase, Wijay offers reference site visits to commission installations, providing engineering teams with direct access to operational data from comparable production environments.
If you visited the Wijay stand at Bakery China 2026 and would like to continue the conversation, or if you were unable to attend the exhibition but are working on an ingredient handling project, the team is available for direct enquiry now.
Working on a bakery automation project?
Wijay provides end-to-end ingredient handling systems — pneumatic conveying, precision dosing, and centralized control — designed for food-grade production environments.Request a consultation → © Guangdong Wijay Material Automation Systems Co., Ltd. · Bakery China 2026 Exhibition Report
For more information about our solutions, please contact us at wijay@wijaygroup.com
